Marketing Makeover [Get It Done Week]

Finally figure out your Ideal Client and how to sell to them! 

Do you feel like your marketing has been falling flat lately?  Or maybe it has never even started working?  It might be time for a makeover!

Learning how to market the right way has always been important, but for awhile there everyone was stuck in their house and online business was booming.  You could get away with doing more generic posts and not putting in the work to figure out your ideal client and how to sell to them effectively.

These days, that isn’t the case.  People have been exposed to a lot of online businesses so it takes better marketing to get their attention. 

 

But I also know how hard it can be to get yourself to sit down and work on this behind the scenes stuff.  It feels hard and confusing, and there is already more to do than you have time for, so it’s really easy to just keep putting it off and saying it can’t be a priority yet, I have more immediate problems.

But the problem is, this is actually the stuff that needs fixed in order to solve the other problems you’re focused on!

I have participated in a few Get It Done Weeks myself and found it so helpful to get me to make time for the behind the scenes things I kept telling myself I didn’t have time for. 

And trust me, I didn’t “have” time for the Get It Done Weeks either!  I have a business and a toddler and average 5-6 hours of sleep per night.  When I think back to what I thought being busy looked like a few years ago, I don’t know whether to laugh or cry 🤣

But that is the beauty of the Get It Done Week format!  It (in a good way) forces you to find the time and just get the thing done.  And I can tell you, hardly anything has compared to the sense of accomplishment I got from completing these weeks!  And even months later, I continue to be so glad that I made time for those big projects!  You will be, too!

 

How do you know if you need this?  Here are some signs:

• It feels like no one is interested (anymore)
• People seem confused about what you sell
• You can’t clearly articulate your ideal client and the result you help them get
• You never know what to post about
• You really struggle with CTAs (call to action) and tend to avoid them
• If you look back at your content for the past month, you were all over the place talking about different things you sell and not giving one consistent clear call to action

 

So what exactly is a Get It Done Week?

Picture a challenge, but no daily tasks!  You have the whole week to complete the tasks when and how it works best for you!  But you still get the excitement, energy, support, incentives, and accountability that goes along with a challenge!

Here is what you will “get done” and walk away with:

• Figure out your Ideal Client
• And the result you get your Ideal Client
• Write your “I help ___” mission statement
• Choose your consistent call to action
• Your story written to reflect all of these things

 

For each of these tasks, you will get a video training and google doc workbook you can type right in (or print out) to guide you through how to do each one!

I will be active in the popup Facebook group for the Get It Done Week all week to provide support and answer questions, give feedback, etc! 

And we will also have an office hours voice message day, where you can privately message me whenever it is convenient for you throughout the day for help, feedback, etc!

The details

The “week” officially runs from April 28th-May 4th.

But you can join starting on April 21st and follow along while I create the trainings so that you actually give yourself 2 weeks to get it all done!  Perfect if the 1 week idea stresses you out or the week of the 28th isn’t great for you!

It will be hosted inside a private Facebook group, and all the content will also be available for you in my course platform Thinkific if Facebook isn’t your thing!

The incentives

This would be worth doing without any incentives, but I love incentives and I’m sure you do, too!  So I picked two!

Everyone who completes all 5 tasks and checks in by the end of the day May 4th will get:

• A free month inside my mini sales membership, The Weekly Sales Club!
• Promoted to my email list!  You will submit your mission statement and call to action and I will send them out to my email list to get fresh eyes on your shiny new marketing and hopefully help you grow your audience (I of course cannot guarantee anyone will join/follow you/etc)

And if enough people join, I’ll probably get excited and add more 🤣

 

What will the tasks in this Get It Done Week do for you?  Aka why is this worth it?

• Give you clarity on who your ideal client is and how to effectively market to them.  If you don’t currently know this, it’s not surprising you aren’t making the sales you want. 

• Help you clearly articulate the result you can help them get.  This is what they ultimately care about.  You don’t have to make wild claims but you need to be able to tell them how their life will improve if they buy from you!

• Help you write the perfect mission statement which you can use in your bio, website, pinned posts, when networking, when explaining to people what you do, etc.  You will be so glad you have this!

• Help you choose your clear and consistent Call to Action.  If you want people to go from interested to customer, you need to get them to take action.  And in order to do that, they first need to understand you are for them and how you will help them, and then they need to be clear on what their next step should be.  Choosing one strategic and consistent CTA that you use over and over can drastically increase how many people start moving through your pipeline!

• Give you an updated version of “your story” that is tailored to appeal to your ideal client!  This will again be so helpful to use for intros, pinned posts, any time you need to submit a bio, etc!  And you can (and should!) also literally copy and paste and post/email it every few months

 

 

Please note: Everything included is for personal use only.  You may not share it, resell it, or use it as a template to create your own to sell.

If you are interested in more support, click here to learn about my membership.  This Get It Done Week (and nearly everything else for sale in this shop) is included in the membership!

This is a digital product. Nothing physical will ship.